Mass marketing alone is not enough for many companies and brands. Our work falls in three basic areas:

Direct Marketing : We help add direct marketing tools and techniques developed by the world's leading catalogers and credit card companies to your marketing tactics. Targeted strategies can help you win over consumers using competitive products and migrate up existing customers to a richer set of products and services. The key to winning is taking models from the best of the best but combining them with the secret formulas that drive your own business.

Loyalty Marketing : It is now well known now that customer satisfaction is not a driver of loyalty in most businesses and that understanding customer defections alone is not enough. The key to success is deciphering the code on the behaviors that cause consumers to buy less from you and the brand equities and tactics that can be leveraged to drive up customer lifetime revenues.

Data Mining for Smarter Decisions : If your business has access to consumer POS data, you may be sitting on a gold mine of information. Cerenti can show you how to tap into this data to uncover better ways to make decisions around pricing, space allocation, marketing spending and product portfolio optimization.